Louisa Smith

Executive Director

Louisa Smith brings over 20 years of senior leadership, board governance, and entrepreneurial innovation to the organisation. With deep experience in the health and mental health sectors - including Board Director roles for both women’s cancer and mental health charities - Louisa offers a sophisticated understanding of the intersection between clinical mission and robust governance.

Louisa, a specialist in scaling social impact, previously led strategic development and innovation at Griefline. Her entrepreneurial perspective allows her to bring a sharp commercial lens to the non-profit sector, ensuring mission-driven work is supported by sound business logic.

At a pivotal moment for the Foundation, Louisa focuses on architecting a sustainable business model and expanding strategic partnerships. She is dedicated to ensuring the Foundation remains Australia’s primary advocate forsleep health through revenue diversification and elevated brand visibility.